The REAL STORY behind the current formula shortage.
The most recent formula shortage crisis is not just a baby milk crisis, rather it is a women’s health care crisis that dates back to the last century. Let’s pause for a moment and take a look at what transpired to bring us here today.
After WWII, with American women joining the work force in large numbers, formula manufacturers saw an emerging market for their product. With promises to new mothers that formula was “better than the breast” – and no scientific evidence to back this claim – our grandmothers were assured they could leave their babies in good conscious with this new “milk”, and work outside the home.Continue reading