Perelel - The First OB/GYN-Founded Prenatal Vitamin!!
Get to Know Perelel
In 2018 two Los Angeles mamas, Alex Taylor & Victoria Thain Gioia, found themselves pregnant and frustrated with their prenatal vitamins.
In early 2019, Victoria’s daughter was born with a cleft lip without having any common risk factors or genetic link. As someone who had gone to great lengths to take all of the right vitamins, read all of the right research, and was lucky enough to have an incredible OB/GYN, Dr. Banafsheh Bayati, Victoria was shocked to learn how much was left unsaid and underserved for women during pregnancy.
The pair learned that this type of cleft was associated with a folic acid deficiency, which was particularly surprising given that Victoria had sought a prenatal she trusted with folic acid. It turns out, about 40 to 60 percent of women have a common genetic mutation, the MTHFR variant, which prevents them from converting folic acid into folate, the usable format. She was also astounded to learn that an increase in folate intake during the first four to seven weeks of pregnancy are crucial. It was all too clear that the industry’s one-size-fits-all approach to prenatals was not the right one.
Meanwhile, Alex, a content expert and self-proclaimed wellness buff, spent hours pouring over resources to learn the importance of adjusting her vitamins as she moved through each phase of her pregnancy. She followed all the rules. Alex supplemented her prenatal vitamin with CoQ10 when she was trying to conceive, added extra calcium during her later trimesters, and all the while paired these with an Omega that offered both high-quality DHA and EPA. She was sourcing vitamins from all over and sorting pills and bottles each morning. It was a haphazard, time-consuming and expensive approach that went against her personal principles of sustainability. She knew this wasn’t the way it should be.
When Alex and Victoria learned they were both going through a similar experience with their prenatals, they decided to dig deeper. They discovered that there was essentially no regulation in the prenatal industry, no specifications around the ingredients included, and perhaps worst of all, little information as to what even should be in them. The available prenatals were a one-size-fits-all approach to nutrition that failed to deliver adequate dosages of the appropriate nutrients at the time when they’re needed most throughout a pregnancy. Turns out, timing is critical to nutrition.
It was at that time that they decided it was time to change that. So, Victoria and Alex teamed up with Dr. Banafsheh Bayati, Medical Co-Founder, to run point on formulation and medical community relations. Alex and Victoria knew firsthand the importance of OB’s at this time. They wanted to give women access to the best. And, much like what we know firsthand here at The Pump Station & Nurtury….
It Takes a Village.
Thus, Perelel was founded with a world-class advisory team of multidisciplinary doctors and practitioners in pre and postnatal health. These experts inform all of their products and power all of their educational content. And they will now will be joining us over here at The Pump Station.
Check out the event series you don’t want to miss:
Now at The Pump Station, we’re so excited to be partnering with our friends at Perelel, the first and only OB/GYN-founded vitamin for every stage of motherhood. Perelel and The Pump Station have teamed up to welcome their world-class experts to our village with a monthly event series around pre and postpartum health and wellness. We welcome you to join us IRL or virtually live on Zoom where we’ll be covering everything from postnatal nutrition 101 to pelvic floor health. Want to learn more about the series? Enroll Now!!!.