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Trying to Find the Perfect Nursing Bra is Worse Than...

Trying to Find the Perfect Nursing Bra is Worse Than...

trying to find the perfect pair of jeans with our before-baby body. It SUCKS!

We do everything we can to find something that fits good and looks good! If you can actually find a pair that is comfortable and FEELS good too, then woohoo!! You’ve hit the “Trifecta of Fashion”!  And, when you DO find “that perfect pair” what do you do? You buy more of them! You buy a few spare pairs to wear when the others are buried at the bottom of the laundry basket, you buy other colors, and yes you even buy other sizes, (just in case you drop that 5 pounds you’ve been trying to lose, or just the opposite, you eat a little too much at that amazing AYCE Korean BBQ you went to last weekend.)

Finding the right nursing bra can feel just like this. Let’s face it, after baby is born our body simply doesn’t look or feel like it used to. Instead of thinking “OMG – I just grew a human being inside of me” we often go to “when will I look and feel good inside my own skin again?”

Ding, Ding, Ding! Reminder - You just grew a human being inside your belly, cut yourself some slack! (As the former doll buyer for Target I can tell you honestly that I’ve seen manufacturers take 3X as long to develop a fashion doll. You're working miracles Mama - You created a human!

So, we kindly ask you….. please don’t put so much pressure on yourself as you journey down your new mama path. I know, it sounds easy. But, please, try to accept and embrace your body as it is today – it’s beautiful – just like that amazing little human you grew inside of you!

If you’re breastfeeding, we can tell you that we’ve seen tens of thousands of Moms (literally, 32+ years in biz) leave our stores feeling beautiful and empowered by simply getting fitted for the right nursing bra.

Remember, breasts are changing a lot during pregnancy and breastfeeding. If your bra doesn’t fit well, it will not give you the proper support which is very much needed when breasts are full and heavy. Since EVERYTHING moves downward as we age, keeping breasts well supported at this time will continue to pay off for a lifetime.

In addition to that, If a bra doesn’t fit properly it can be too tight. Not only is this uncomfortable, it can lead to plugged ducts and mastitis (an infection in the breast).  12 years ago I had mastitis, trust me it’s not a good thing, I still cringe every time I talk to a new mama and hear she’s got it.

Believe me, a well-fitting bra will make you feel so much better!  And at the end of the day, let’s face it “the girls” aren’t going to take care of you and your baby if you don’t take care of them.  So come on in and get the support you (and they) need!


By Cheryl Petran CEO